MARKETING OPERATIONS • DIGITAL PRODUCT • CUSTOMER SUCCESS
STEPHEN KELLEY
I help teams launch campaigns, solve platform problems, improve digital experiences, and use AI to make work easier.
AREAS OF EXPERTISE
What I Do
I combine marketing, technology, and operations to help teams move faster, solve complex problems, and create better digital experiences.
Marketing Operations
Campaign execution, QA, launch support, and cross-functional coordination.
Digital Platforms
CMS management, Salesforce/Marketingforce, troubleshooting, and platform support.
Content & SEO
Website publishing, content optimization, technical SEO fundamentals, and digital QA.
SELECTED EXPERIENCE
Work That Makes an Impact
From campaign execution and platform support to AI-powered workflows, I focus on solving practical problems and making complex processes easier for teams.
Marketing Platform Support
American Express
Supported internal marketing teams using enterprise campaign platforms, troubleshooting technical issues, answering complex how-to questions, and helping marketers successfully launch campaigns.
Salesforce / Marketingforce • Technical Support • Campaign Launches
Campaign Operations
Affinity Solutions
Executed digital marketing campaigns across web and email, coordinating content updates, QA, launch requirements, and cross-functional stakeholders.
Campaign Execution • Web & Email • QA • Content Management
AI & Workflow Automation
Custom AI Solutions
Built AI-powered tools to simplify repetitive work, including a custom GPT for analyzing Microsoft Planner data and tools supporting copy editing and data analysis.
Custom GPTs • Workflow Automation • Data Analysis • Microsoft Planner
FEATURED WORK
Projects & Solutions
A closer look at how I’ve used marketing technology, content, data, and AI to solve real-world problems.
AI & AUTOMATION
AI-Powered Planner Analysis
Built a custom GPT workflow that analyzes Microsoft Planner exports and turns project data into actionable insights, helping teams identify workload trends, bottlenecks, and areas requiring attention.
Custom GPTs • Microsoft Planner • Data Analysis • Workflow Automation
CAMPAIGN OPERATIONS
Financial Services Campaign Execution
Executed digital marketing campaigns across web and email for financial services clients, coordinating content updates, QA, launch requirements, and cross-functional stakeholders from setup through launch.
Campaign Execution • Web & Email • QA • Content Management
CONTENT & DIGITAL EXPERIENCE
Web Content & SEO Optimization
Built and optimized digital content with a focus on usability, search visibility, and clean execution, applying SEO fundamentals, content structure, analytics, and technical QA to improve the overall digital experience.
Content Strategy • SEO • Web Optimization • Analytics • Digital QA
HOW I WORK
Practical. Collaborative. Curious.
I approach problems by understanding how people actually use tools and processes, then finding practical ways to make the work simpler, clearer, and more effective.
01
Understand the Problem
Start with the people, process, and goal. I look for where friction exists, what users actually need, and what is getting in the way.
02
Build the Right Solution
Turn the problem into something practical — whether that’s a campaign, content update, workflow, analysis, or technical solution.
03
Test, Learn & Improve
Review the results, identify what worked and what didn’t, and use those insights to make the next version better.
LET’S CONNECT
Have a project, problem, or opportunity in mind?
I’m always interested in connecting with teams working on digital marketing, content, customer experience, and technology.
Stephen Kelley Marketing